Experts may give you several other things for free, but not this valuable five eCommerce tips. 
Consumers have continued to jettison the traditional shopping system for eCommerce. This is evident in the massive growth of the latter over the past few years. For instance, the year 2017 alone witnessed about 24.8% growth in eCommerce worldwide, with Amazon getting up to $177.87 billion in revenues. 

Even with the apparent potentials, this business line presents, diving in without the proper preparations and knowledge can be disastrous. For example, newbies believe that an attractive website is the most important requirement. Whereas, nothing beats having a quality product. This and other crucial information are not always available to eCommerce owners on the platter of gold. 

However, in this piece, we will be discussing some vital eCommerce secrets that can make a difference in your business. Let’s go!

1. A pre-launch audience is essential

It is important to start marketing before launch. Delaying it till after launch could be detrimental, giving that digital marketing efforts do not deliver sales results immediately. Plus, you will need to pay web hosting fees and similar advertising expenses from your personal purse; after all, there are no profits yet. 

A better option would be pre-launch marketing, which involves building an exclusive audience for this reason. This is an avenue for you to spread the word about your upcoming business or an existing or completely new product. You can build a pre-launch audience by organizing social media contests, email list sign-ups, and product giveaways. 

With this in place, you have higher chances of making impressive sales on your first day at the business. 

2. Your biggest concern should be the customer lifetime value

Conversion doesn’t come easy – it is usually 1-3% for starters. Hence, it is essential to make every sale count and ensure that your average customer spends quite well. This is why you must prioritize the customer lifetime value (CLV) over the initial sale. To achieve this, you must put in impressive customer service for your initial sale and back it up with some follow-up.

Email marketing is arguably the best way to achieve this. With a great email campaign, you can keep in touch with your customers, discuss their initial purchase and invite them to be part of your holiday and shopping seasons special offers. A higher CLV translates into a reduced cost per conversion and ensures you record lasting sales results. 

3. Maximize the potentials of remarketing

Ecommerce experts do not underrate marketing. In fact, they invest a decent amount of money to convert leads and make sales. However, similar efforts are hardly directed at already convinced customers, and this is where remarketing comes in.

The right remarketing campaign can help you to turn repeat customers into brand loyalists. Statistics have shown that the chances of a repeat customer making another future purchase is higher (about 70%). These numbers are way beyond the usual conversion rates you get with eCommerce. For best results and maximum ROI, target your Facebook and AdWords campaigns to previous visitors to your website. 

4. Customers’ feedback work wonders

You can easily connect with your target audience by leveraging on relatable and robust brand identity. With such excellent relationships, your customers will not hesitate to put up great feedback about your products and services and even recommend you to others. 

As effective as this method of marketing is, it requires some efforts on the part of the eCommerce business owner. Feel free to contact your best customers, asking them politely to drop a testimonial about your business or their honest inputs on your business. 

You can then use social media to get such positive messages to other potential customers by organizing contests and other personalized interactions. These afford your existing customers to serve as brand ambassadors that help to expand your customer base. 

5. Stay dedicated to dropshipping as a business

Dropshipping is all about sending your products directly from the manufacturer to your customers (the final consumer). As simple as it appears, it comes with some issues that you must prepare for beforehand. One of these is the slow shipping times, as well as low-quality products, and inadequate tracking. 

You need to stay on top of the situation to ensure that these issues don’t damage your reputation with your customers. Always carry out a quality check on your supplier’s products to ensure they are up to the standards you represent as a brand. Ensure adequate shipping by working with a reputable fulfillment company that allows you to track couriers. This reduces or eradicates the lengthy delays and keep customers duly informed of when their package arrives. 

Finally, like every other business out there, eCommerce will only succeed if you put in the work. However, applying the tips discussed in this piece will make the work easier and increases your chances of consistent success.